According to the National Safety Council (NSC), someone is killed in a motor vehicle accident every 15 minutes in the U.S. These crashes are the No. 1 cause of workplace deaths.
In 2016, 3,450 people were killed in accidents involving distracted drivers. Anything that takes the driver’s eyes off the road, hands off the wheel or attention away from driving is a distraction, and one of the deadliest distractions is texting. According to the National Highway Traffic Safety Administration, the five seconds it takes to read or send a text at 55 miles per hour is like driving the length of an entire football field with closed eyes.
Distracted Driving Awareness: Free Materials
April is National Distracted Driving Awareness Month. The NSC is offering free materials that employers, families and their friends can use to spread the word about distracted driving and hopefully save lives. These materials are available to NSC members and non-members alike, and include posters, fact sheets, infographics and more. Access the Distracted Driving Awareness Month materials here.
The NSC is also offering employers a free online Safe Driving Kit. Use it to help educate employees, promote safe driving practices, and establish and reinforce safety policies. The kit includes:
- Materials designed to share with employees year-round and reinforce company policies
- Fact sheets and FAQs
- Myth busters
- Survivor advocate stories
- Activities to engage employees
- Links to safe driving resources
- Ready-made communications to educate employees
Final Note About the Cost of Distracted Driving
Distracted driving takes a devastating toll on human lives as well as costs the U.S. billions of dollars each year. Further, as we noted in our Q4 2018 Commercial Insurance Market Update, increasing claim frequency has contributed to the ongoing rise in commercial auto insurance rates; they have risen for 29 consecutive quarters.
Download the free materials being offered during National Distracted Driving Awareness Month. Use them to help mitigate your risk as well as safeguard your employees and others.
The above information does not constitute advice. Always contact your insurance broker or trusted adviser for insurance-related questions.